
Jumping into the funky Kia Soul, I was first struck by how incredibly red everything was. (One editor said it was like someone had sat in the front seat, closed their eyes, and told the interior designers, “everything I touch should be red.” And then had a seizure.) But once I was past the color, I realized how incredibly well-executed the cabin is. It’s a great example of hard plastics done right. There are lots of varied textures and shapes, and the result is an interior that doesn’t feel cheap despite the dearth of softer materials. Rap on the dashboard or center console and you hear and feel a solidity, too, not the hollowness associated with most vehicles in this price range.
It would be too easy to dismiss the Soul as more marketing than anything—every boxy car since the first Scion xB has been hyped as the choice for people who are so damn awesome that it physically hurts; of course, most boxes are bought by really, really old people—but this Kia is genuinely good. Beyond the cabin, I also was impressed with its manners on our driving loop. The brakes offer good feel, the steering was accurate, and body roll is pretty minimal considering the high center of gravity. My biggest complaint: the boomy resonance and harsh buzziness in the engine compartment when you near redline. Otherwise, I dig.
Our 10Best winners will be announced in our January 2010 issue. Please check for it on newsstands on December 5.
Related posts:
- 10Best Test Notes: 2010 Kia Forte / Kia Forte Koup – Cheaper Can be Better
- 2010 Kia Soul Sport – Short Take Road Test
- 10Best Test Notes: 2010 Kia Forte
Original Post By Google News Erik Johnson






The SKY-D (pictured at right) is a 2.2-liter turbo-diesel concept that Mazda says achieves better fuel economy than equivalent designs currently in production. A low-friction engine block, revised combustion chambers, piezoelectric fuel injectors, and a dual-stage turbo offer a 20-percent economy gain. That reportedly delivers close to 40 mpg in a Mazda 6–size vehicle.
Mazda has also redesigned automatic transmissions for a five-percent economy jump, resulting in the SKY Drive concept (pictured at right). A new, lower-slip torque converter and an updated lock-up mechanism offer a more direct drive feeling, akin to a sequential manual transmission, while reducing fuel consumption.

